Align / WELL is the new face of Align Brooklyn, a well-established fitness center based in Brooklyn, NY.
After the pandemic, a decision was made to move the whole business online, as a platform that offers wellness and fitness insights and classes, with a specific take on social and racial welfare.
After the pandemic, a decision was made to move the whole business online, as a platform that offers wellness and fitness insights and classes, with a specific take on social and racial welfare.
For them, I curated the rebranding process, in order to design a new Brand Identity that could walk them through this new adventure. After that, I was asked to become their primary graphic designer, which turned out in a long-term collaboration.
Tools used: Illustrator, Photoshop, Indesign, Figma
Current Instagram feed - all graphics curated by me according to the new Brand ID I developed
Mock-up for website on Uscreen, then implemented by a web developer
Part of the Brand ID Manual I created for Align / WELL (logos)